Rich features & WCAG AA standard accessibility

Browse performance highlights, take notes & build your own custom report on the NAB 2010 annual review website.

OVERVIEW

National Australia Bank is a well known financial services organisation with over 40,000 people, operating more than 1,800 branches and service centres, and responsible to more than 460,000 shareholders.

Kinetic Digital worked closely with communications agency Wellmark Perspexa to develop an industry-leading annual reporting website in a restricted timeframe, in order to comply with high accessibility and statutory requirements.

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SPECIFICATIONS

Platform: Web (Compatible with Mobile Devices)

Industry: Financial products & services

Software Integration: N/A

Date Launched: November 2010

Project Timeline: 6 Weeks

PROJECT HIGHLIGHTS

Browse media rich content

The annual review website allows users to browse a range of content, including videos, graphs & downloadable PDFs.
Built in tools

Using the built in tools, users can save pages to create a collection that are especially relevant to them, take notes as they browse and email particular sections to friends or collegues.
Detailed usage analytics

Using detailed usage analytics (powered by Google Analytics) NAB are able to review visitors' interaction and tailor future functionality to further enhance users' ability to understand and analyse annual reporting.

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Kinetic were engaged to consult on the project (particularly with regard to functionality & accessibility), develop and deploy the website, populate the content, provide ongoing support and assist with content updates.

“We have partnered with Kinetic Digital over recent years to deliver great digital media projects to our clients, and rely heavily on their insight and expertise in web media, mobile and back-end technologies. Exceptional project planning, proven processes and high production value make them a great fit for our business. They are fun to work with and we've found them at all times to be flexible, professional and committed to excellence.”
MICHAEL SMITH
Director of Digital Media - Wellmark Perspexa