Landing Page Design

Turn browsers into buyers and dramatically improve your visitor conversion rates.

A professionally designed Landing Page can be used to provide the key product specific information your visitors are seeking, without any added distractions.

Funnelling qualified traffic to a Landing Page with strong ‘calls to action’ can help to greatly increase visitor conversion rates (e.g. a purchase or enquiry).

Landing Pages also help to decrease the possibility of qualified visitors becoming lost or confused within a larger website.

So, what is a Landing Page?

A Landing Page is a highly effective online marketing tool which when used appropriately can greatly increase your traffic conversion rates. Whether a conversion equates to a purchase, an enquiry or simply signing up to your newsletter, use of Landing Pages can be a very successful approach.

Typically a Landing Page is a single page of information that entices the visitor to take the next step. Often these are connected with a specific marketing campaign. For example an advertisement banner on a website that when clicked takes the user to a Landing Page relating to that particular offering. For this reason, it is common for Landing Pages to be displayed for only a short period of time, after which the page is removed.

Given that Landing Pages are so simple to implement they can also be used to test different marketing messages by randomly sending visitors to slightly different versions containing the same information. By adjusting the wording, presentation, calls to action etc slightly, the best overall approach can be measured.

Successful Landing Pages contain some common elements that are intended to:
1)    Educate the visitor about the offering;
2)    Answer common questions about the product/service;
3)    Explain the benefits of taking the next step;
4)    Build the credibility of the organisation offering the product/service; and
5)    Make taking the next step (whatever that may be) as easy as possible.

Why is a professionally designed Landing Page so important?

An investment in generating qualified traffic that lands on your website is a great start, however; without effective conversion of those visitors your return on that investment may decrease.

A professionally designed and developed Landing Page will not only look great but will also help to convert a higher percentage of visitors into purchase and enquiries etc.

In some cases, Landing Pages are used in lieu of designing and building a complete website to advertise a product or service. This can be a great way to test the market for a product/service while keeping the required investment as low as possible.

A well designed Landing Page can help to maximise the full potential of your main website, a professional that understand the rules followed by search engines can build a successful Landing Page that delivers the results you want; effectively making your main website more ‘search engine friendly’, increasing qualified traffic and resulting in  a greater rate of conversion.

The following are some of the elements that might be considered:

• Title page, heading tags and URL (web address) and their relationship to the keywords likely to be used in searching for the product or service;
• Content optimisation; ensuring your Landing Page content is keyword rich; and
• Quantity, quality and context of the links to and from your Landing Page.

What are the benefits of a professionally designed Landing Page?

Why we are the right people to work with?

At KDG, our focus is on providing our clients with effectively designed online solutions that are tailored to suit the way you do business.

We believe in a results based approach that helps to minimize the investment required to succeed online.

We differ from other web development companies in that we view each client goal/problem from a consultative perspective (often identifying many opportunities along the way).

Taking the time to listen to your goals we will help you to determine a suitable strategy for achieving those objectives and then working together we will develop an efficient and intelligent solution.

Areas we consider include:

• Helping you to validate your online business concept;
• Designing & developing professional website solutions tailored to your needs;
• Driving traffic to your website through well known search engines such as Google;
• Converting website traffic into enquiries/buyers; and
• Enabling you to promote repeat business by engaging your growing customer base.

All of these elements help to maximise the return you achieve on your investment.

Our experience:

• We have been designing and developing successful websites and e-business solutions for over 10 years
• Our software is used by over 8200 businesses worldwide
• Our services are cost effective due to years of refinement in our processes and approach (too often apparent good value is the result of cutting corners that will ultimately disadvantage you)
• We are able to deliver both simple solutions for those getting started as well as customised websites for those who want to get the most from their online presence.

Pricing & Next Step