Brief Given

Soul Treads is an up and coming distributor of Emu brand sheepskin boots and accessories in Australia and throughout the world. Soul Treads initially approached KDG to seek advice about the possibility of selling their products online.

After some consultation, Soul Treads decided that a robust and scalable e-commerce solution would be required that would present their products with the level of professionalism and style they deserved and provide for future growth.

Technology Used

E-Commerce System: Customised Interspire Shopping Cart

Strategy Developed

KDG assisted Soul Treads by creating an online identity that would compliment the high quality sheepskin products they distributed as well as ensuring they would be positioned well within a reasonably competitive market.

Following that, KDG identified an appropriate e-commerce platform which was customized to suit the unique requirements for selling fashion / clothing products online.

Result Achieved

Having recently launched their new online business, Soul Treads have received fantastic feedback from their clients. Emu Australia, a key supplier, has also praised the approach and professionalism of this new online business.

Soul Treads are now looking eagerly toward the future which will entail growth in their global customer base.