Brief Given

Lafarge Plasterboards Australia are the world’s third largest plasterboard manufacturer and supplier. These products are delivered through their national distribution network of PlastaMasta Centres.

PlastaMasta Hallam & Mornington Peninsula are part of this network and approached KDG to design and develop a website and online catalogue to help advertise and sell their range of products from Lafarge and other major suppliers including James Hardie, Bostik, Autex, Otter, Rondo and Powers Fasteners.

Technology Used

Content Management System:
Customised Kinetic Site Manager

Strategy Developed

KDG designed the new PlastaMasta website inline with Lafarge’s corporate branding and style guide. The website’s primary purpose was to display their products online so we integrated our Kinetic Site Manager & Product Catalogue into the site to deliver a functional, editable database of their products.

To help the Sales Department we developed a “Request a Quote” system that let registered members select the quantity of various products and this would email a quote request to the Sales Department so they could follow-up the enquiry.

A HTML and downloadable Microsoft Excel version of the Quote Form was also produced to assist customers used to the old system transition to the new version. Content Management for the entire site has been provided by the Kinetic Site Manager CMS.

Result Achieved

PlastaMasta Hallam & Mornington Peninsula were thrilled with the outcome of this online project. The website has cut sales overheads by providing customers with an online resource they could be referred to.

Staff at PlastaMasta have been trained to make changes to the website and product catalogue themselves. A targetted Search Engine Optimisation (SEO) campaign was also implemented following the launch of the site to help improve the organic search results for specific keywords. This included the use of a keyword specific domain name and has resulted in top ranks for “plasterboards melbourne”.