Brief Given

When it comes to retailing lingerie online very few web stores are as selective as Alluring Lingerie. With a focus on stocking only the finest quality lingerie imported from the United Kingdom, Alluring Lingerie has built a loyal following of women with a penchant for luxurious fabrics, provocative designs and expert craftsmanship.

The two directors of Alluring Lingerie approached KDG at the inception of their e-business to design and develop an online store that would build their online brand and attract a selective demographic of discerning female buyers.

Technology Used

e-Commerce System:
ViArt

Strategy Developed

KDG worked with Alluring Lingerie to create an elegantly designed online store that showed off their exclusive product lines and provided shoppers with the ability to place and pay for orders online.

The website was designed with subtle Flash elements that enhance the users browsing and shopping experience while maintaining usability. Shoppers are able to select matching bras, knickers and/or shorties with the system setting available sizes based on their selections.

The site also has a handy Sizing Chart to help women select the bra that is right for them.

Result Achieved

The success of Alluring Lingerie’s business was entirely dependent on the success of their website. KDG were able to deliver a great looking website that let customers order online.

Alluring Lingerie now have a growing customer base from around Australia and the world and continue to deliver superior lingerie to their satisfied clients.

The website has seen a number of revisions since its launch and with the addition of a Content Management System and some training Alluring Lingerie have been able to update their website themselves.