Title – Name of Page – H2

Tag Line – Something to Position Content – H3

Paragraph 1 – WHAT IS IT? – H4

Describe the item. For example, what is SEO? I think people have a relatively good understanding of what these things are, however, this is a good opportunity to cover a lot of key phrases and to explain how this service relates to the others we provide.

Images – 489 px wide

Paragraph 2 – WHY DO I WANT IT?/WHAT ARE THE BENEFITS? – H4

The reader should have a good understanding of what the benefit of the service will be to their business. Probably a combination of sentences and dot points. Lists are a lot easier to quickly digest that paragraphs of text.

Each image should have a margin of 20px left or right (on the content side). This is done by entering margin-right: 20px.

On each page that describes a service offering there should be some simple pricing information. This will link to a pricing page for the section that will describe the pricing in more detail as well.

Paragraph 3 – WHY ARE YOU THE RIGHT PEOPLE TO GET IT FROM – H4

This paragraph is designed to position KDG as the right people of the task. Two items need to covered here.1) Claim to why we are the right people; and 2) Facts that provide credibility for the claims made. This should be reasons based on facts, examples of having previously done this etc…

Pricing & Next Step – H3

Any terms and conditions text should appear in this way.

The next step should describe more than just ‘click here to enquire’. It should describe what the reader needs to do and what will happen as a result of that. For example, ‘get started today, give us a call and we will arrange a time to meet with you to discuss how you can get the most from xyz…’