Online Marketing
Using proven Online Marketing Strategies is crucial if you want your business found online and your customers to respond to your promotions.
What is Online Marketing?
Online Marketing encompasses all promotional activity performed online such as pay-per-click advertising, search engine optimisation, keyword optimisation, article marketing, email marketing to name but a few.
Online marketing methods such as those above are intended to engage your target audience in an interaction which encourages a purchase or other desired conclusion, effectively driving qualified traffic to your website, increasing conversion of qualified traffic and engaging your target audience so they return to your website again.
Why is Online Marketing important?
The days of printing expensive product catalogues, brochures and marketing material have past.
Your website and online marketing strategies are now the most cost effective solutions for getting your message across to your customers and prospective customers.
Attracting new and returning customers to visit your website is much harder than simply having an attractive, functional website to look at.
A successful online marketing campaign that delivers the results you want requires a professional understanding of design, website development, communication and marketing techniques so as to maximise the full potential of your business online.
A professional that understands all of these elements can successfully implement an online marketing campaign to help you achieve your goals.
Our Approach
In an overall sense, the following steps outline our approach to help you achieve more online. These steps assume that you have any existing online presence of one form or another.
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Stage 1 – Measure Website Performance
Integrate Google Analytics to monitor the activity on your website.First we must measure the performance of your current site. This usually involves integrating Google Analytics into your current site and monitoring the traffic to your site. If you are using an existing site statistics package you will need to provide us with access to this data as we need this information to monitor the effectiveness of the changes we implement. |
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Stage 2 – Increase Visitor Conversion
Review and Revise Website ContentWe then review your current website and audit the design, coding and content so we can identify the areas that require improvement. We look at the overall quality of the design of your website and see how this could impact/affect your target audience when converting them into an enquiry or sale. We look at the coding of the website to make sure it has been built correctly and is search engine friendly. Lastly we review the content to ensure you have strong calls to action and keyword-rich content which builds trust and credibility and that your information is formatted correctly making it easy for users to navigate around your site and read your content. We prepare a report and provide you with approximate costs to implement the recommended changes (or you can get your web developer to do these changes for you). This may include updating or repairing your current site or redesigning and rebuilding your website to include new functionality that should improve your Search Engine Ranking (SER) and convert more visitors into buyers. |
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Stage 3 -Drive Qualified Traffic to Your Website
Implement Marketing StrategiesBased on your business model, product/service offerings, target audience and competition we will recommend the most appropriate Inbound Marketing Strategies to help drive qualified leads to your website. We will monitor the success of each campaign to determine which strategies are worth continuing to invest in and which should be dropped. |
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Stage 4 – Encourage Repeat Activity
Engage Customers & Offer IncentivesNow that you have spent all this time and money attracting new customers it is time to invest in strategies that will keep them buying from you again and again. We will work with you to implement lost cost, high return strategies that will allow you to communicate with your customers and encourage them to buy from you repeatedly. |
We offer a range of Online Marketing services that can be utilised to greatly improve your results.
If you would like to learn more about how we can assist you, please give us a call, we look forward to hearing from you.
Service
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Description |
Pricing |
| Search Engine Optimisation (SEO) | The SEO Program has set a new standard in the Search Engine Marketing industry.
Using state of the art technology, this program will transform your web site into a formidable competitor on search engines. The SEO Program is specifically geared towards top results on Google, Yahoo and MSN search engines. These search engines control over 90% of all searches performed on the Internet. |
Starting From $1200 (ex GST) |
| Pay Per Click (PPC) Marketing | If it’s instant results you require then a professionally managed Google Adwords campaign is the best solution for your business.
Being found in the sponsored links will help you generate qualified leads to your website. As this type of advertising campaign is a “Pay-Per-Click” (PPC) model it depends heavily on your budget – the higher your budget, the more qualified leads your website will achieve. |
Starting From $480 (ex GST) |
| Social Media & Network Marketing | The ability to attract new customers to your website via a social media and network marketing campaign is one of the most cost effective marketing tools available for driving qualified leads to your website. | Starting From $480 (ex GST) |
| Banner Advertising | Another great avenue for attracting a qualified target audience is by placing online banner advertising in locations your target audience will visit.
Banner advertising can reach your exact audience and connect real customers to your business. |
Starting From $300 (ex GST) |
| Email Marketing | Nothing beats email campaigns if you want a cost effective marketing strategy that gets results!
As email has become the most popular form of web based communication, used by individuals and organisations alike, Email Marketing allows you to easily ‘push’ communications directly to your target audience. |
Starting From $480 (ex GST) |
| Get Started Today Give us a call and we will arrange a time to meet with you to discuss how you can get the most from your website. 1300 853 534 |
