Brief Given

Trance Australia is a new organization focused on Trance appreciation in Australia. As a key component of their growth strategy, Trance Australia required on online presence that would act as an information and multimedia content source for those interested in Trance music.

Initially, the site to be developed would present information about artists, events and other industry news, as well as publish the popular Trance Australia radio show Internal Trance.

Technology Used

Content Management System:
Customised Interspire Website Publisher

Newsletter Management: Kinetic Campaign Manager

Strategy Developed

KDG worked with Trance Australia to develop an engaging website using an enterprise content management system (ECMS) that would provide users with quick access to news, events and artist interviews.

The website also allows Trance Australia to build a strong membership base by providing premium content to those who join. KDG also implemented functionality that allows Trance Australia to publish its regular radio show, Internal Trance; which has a quickly growing listener base.The customized ECMS has been developed with both short-term enhancements in mind, including functionality such as online ticket & merchandise sales & long-term scalability.

Result Achieved

Trance Australia launched their new website in September 2009 and have received great feedback from industry partners and Trance enthusiasts alike. With the steady growth of members expected to accelerate in the coming months Trance Australia are looking forward to adding various additional functionality to the site to provide visitors with ever more premium content.