Brief Given

GTA Consultants has built an enviable reputation in both the public and private sectors for the delivery of independent, creative and thoughtful solutions across their many service areas including transport planning, traffic engineering and management, transport modeling and microsimulation, economic and financial analysis, road safety and general transport consultation.

With the addition of another office in Brisbane (to complement their offices in Sydney and Melbourne) GTA decided to undergo a rebranding which including head office interiors, stationery and marketing collateral. KDG was commissioned to design and develop a website to coincide with the launch of the new GTA brand.

Strategy Developed

Our designers worked alongside GTA’s Marketing Department to create a design that was inline with their new brand; capitalising on their circle motif. A Content Management System (CMS) was to be integrated to provide GTA staff with the ability to manage site updates.

A Mailing List Subscription Form was implemented to capture newsletter subscribers’ emails directly into their mailing database. A subtle Flash animation of their logo was also created as a metaphor of how GTA turns disarray into order.

Result Achieved

The launch of the website was well received by both GTA and their target audience. The website was launched on schedule to coincide with GTA’s official rebranding launch. The subscription form has been instrumental in building the number of subscribers to their regular email newsletter.

Following the success of the website and in keeping with GTA’s environmentally-friendly policy, KDG were further commissioned to design and create a Season’s Greeting animation which was delivered electronically.

Technology Used

Content Management System:
Joomla